The River Community Church - Bob Dylan's "You Gotta Serve Somebody" Music Video The River Community Church is an arts-oriented, non-denominational, Bible-based church in Hartland, Michigan. The video was designed for the church's band to play the song in sync to the video. The original soundtrack is used here for display-sake only. Actually this was a multi-frame Powerpoint presentation--entirely typographical--set to this song played during a weekend service. The background subtley changes color from beinning to end. Design, type art and editing by John Gnotek. BACK