CyberAlley was given the opportunity to design packaging for several products that Holley was developing for Harley-Davidson's Screaming Eagle product line. This particular revised comp shows a flattened box and 3-D illustration for motorcycle carburetors. Full-size mock-ups were created for presentation.
The original Harley-Davidson Screaming Eagle design entailed white boxes with orange and black type. CyberAlley changed it around to black boxes with orange and white type, and half-tone imagery, then went further and created a full-color version as here. Harley has since adapted this format and altered much of their entire packaging design.
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