Logo, Battery Wrappers, Packages, POP, Ads, Billboards, Website and more
CyberAlley was involved deeply in this project, working with Jay Bale & Associates for Suarez Industries, the pitch was to FUJI of FUJI Film reknown to bring a new, earth-friendly battery to market--involved at least for the design aspect--with final production handled in-house at Suarez and FUJI Japan.
Upon agreeing on a name--FUJI EnviroMAX--CyberAlley started researching the company, the product and the market to devise a visual scheme that would sell Suarez as FUJI's agency to unviel this product to a US market. The result was a far cry from the marketing done in Japan and ultimately landed Suarez an $8M account, as well as an entire additional battery line to market. Upon approval of the name and logo, the campaign was explored from several different angles, some including Creature Comfort characters, some with obvious eco references. Displayed is what ultimately got finalized.
CyberAlley named the battery line--FUJI EnviroMAX--to convey its eco-friendly design, as well as its greater power capacity over competing batteries. The wrappers, packaging, POP displays, ads, billboards, brochure covers, and website design followed, as well as countless revisions under dreadful deadlines--all met.
Didn't Quite Make It...
...and early mockups.
   
   
   
   
 
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