Mission
BASF Corporation Automotive Refinish Group develops, manufactures, and markets a full line of automotive refinish coatings in the NAFTA Region. Our primary markets include collision repair, fleet and commercial transportation.

Vision
We will:
.....Be a leader in our principal markets and an integral contributor to the BASF global
.............refinish business
.....Focus on our customers to build lasting relationships and contribute to their
.............success with innovative solutions
.....Exceed BASF Group objectives on return on sales and return on assets
.....Promote responsible risk taking, teamwork, communication, personal growth, and
.............job enrichment with the commitment from and accountability of each associate
.....Operate in a safe and environmentally responsible manner
.....Be an ISO 9001 certified organization dedicated to continuous improvement
.............of our people, products, and processes
.....Embrace the NL Guiding Principles in our day to day activities



BASF Automotive Refinish
NAFTA Locations

BASF Corporation
26701 Telegraph Road
Southfield, Michigan 48034
Tel: (248) 304-5200
Fax: (248) 304-5472

BASF Canada Inc.
Automotive Refinish
345 Carlingview Drive
Toronto, ONT M9W 6N9
Tel: (416) 675-3611
Fax: (416) 674-2181